There are just over half a million people in Somerset. Imagine if, just once a year, half of those people bought an item on which a local supplier made fifty pence profit. That would generate an amazing £125,000 for the local economy. More jobs created and investment in local initiatives…..
As a demonstration, it needs to be an item, not too large or expensive, that always comes in handy and can be fully sourced locally. Although there are a few things made in Somerset, such as lavender oil, a new product would be better. This was an educational exercise rather than a commercial venture after all.
Everybody uses string. It’s not on the regular shopping list, but it’s not a luxury item either. It keeps very well, is easy to store and cheap to buy. Most household string is made of oil based plastic or imported cotton. Replacing this in your home with a locally sourced, organically grown, biodegradable string is definitely Good for the Environment.
As well as wool and apples, Somerset can grow large amounts of hemp. This used to be processed into fibre and supplied the local shipyards in the days of sail. Hemp as a material is remarkably resistant to rot, even in challenging salt water conditions, so it was often used in ropes and canvas. Nylon and plastic ousted natural fibres awhile ago, and the industry fell into decline. The soil and weather conditions which favoured hemp production are still in place though, and it is a crop which requires no chemical intervention to thrive.
Today, hemp twine is sold to the home craft market, for use in beadwork or macrame. Sourcing a larger quantity was difficult but, with the aid of the amazing desktop ball of string maker, finally translated into a product at the right price.
If enough people buy hemp twine, the hemp industry could revive faster than it fell. Farmers would be paid well for a low cost crop, a small industrial unit would suffice to process the fibre into twine and local shops would profit from the sales. Spin offs include hemp oil, valuable as a source of Omega-3, hemp cake for cattle and hempcrete for building material. Each of these can underpin another entire small industry.
All that is needed is a market – your one ball of string a year – and the local economy could be richer by a whole new industry! With a steady income from conscious consumerism, businesses can plan ahead. Instead of playing the customer loyalty game with uncaring multinationals, bring it home.
Think what else you could create by buying local.